Ph'Kaki Media & Design

Ph'Kaki Project Questionnaire

This form, supplemented with additional material as necessary, can help ensure that you convey the basic creative and positioning information needed when starting an a project. Ph'Kaki will use this information to give you the best consultation and closest estimate possible

Fields marked with " * " are required to send form! Thank you!

Name *
Address
City
State
Zip
Phone
Email *
Project Title *
Scope * the work to be done in detail and specifies the hardware and software involved and the exact nature of the work to be done.
Project Objectives What is the purpose of the project? Examples: raise market awareness by 25%, sell 2,000 widgets, educate existing customers, enthuse salespeople, upgrade the company image, meet a legal requirement, build company loyalty or esprit de corps.
Target Audience Who are the readers/viewers/customers? What are their sex, age, job titles, social/economic conditions, employment, and geographic concentration. Are they already knowledgeable about the product, or not? What motivates them?
Project Features What are its features? What are the required specifications, components, manufacture, delivery, and other marketing efforts. How is it used in everyday application? What is it that's different, unusual, or unique?
Customer Benefits * How will he or she be better off? Does it save time, effort, money? If so, how much? How relatively important is this to the customer? What are the trade offs (example: higher quality usually means higher price)?
Competition What similar products/services are available and how good are they? Get names, specifications, prices, good and bad features. Be objective, no opinions.
Creative Considerations What limitations or constraints do you have? For example: budget, schedule, size, paper, use of color, number of photographs/illustrations, corporate standards, personal likes/dislikes.
Distribution Where will the ad run, the brochure be distributed, the mailer mailed? How does the distribution affect budget, creative time, use of color, and mechanical requirements? Most important point. Most communications leave only one overall impression. Ask yourself: "If you could choose only one thing the reader/viewer would remember, what would it be?"
Most Important Point
Other Notes and Thoughts

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